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Dita Amanah
Department Of Business Education, Faculty Of Economics And Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
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Journal : Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI)

 1 
STRATEGI PENGEMBANGAN USAHA OUTER SCARF “DESIRE & CO” CIMAHI Dita Amanah; Nida Azka Pauziyyah; Dedy Ansari Harahap
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i1.906

Abstract

This study was conducted on an online business in Cimahi called Desire & Co, which sells outer scarves with various motifs that can be selected or ordered according to the desired motif. Observation results show that there are several problems faced by this business, namely promotion on social media that is less consistent, lack of capital to advertise, poor quality product photos, and lack of human resources. This business is still implementing the red ocean strategy because it is relatively new and has many competitors. Observation of the running of the business is done by making a questionnaire and asking the owners and employees and used as a method of collecting data for this research. The solution that has been given is to use the hookle application so that promotions are consistent, optimize product photos on social media as an advertising platform and expand advertisements to various other social media.
Co-Authors Adi Binardi Agus Rahayu Aminuddin Irfani Aprinawati Aprinawati Aprinawati, Aprinawati Armaini Rambe Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dedy Ansari Harahap Dedy Ansari Harahap Emilia Ramadhani Eva Santi Siregar Fatin Nadhira Fauzia Agustini Hilma Harmen Huriah Rachmah Khairul Umam Khairunnisa Harahap Khoirul Umam kustoro budiarta Kustoro Budiarta May Elisa Debora Simarmata Mohsin Shaikh Muji Gunarto Nida Azka Pauziyyah Novti Nurlaila Ramadhanti Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rubayah Yakob Selly Utami Yudha Dwi Nugraha